Features

1. 01

   Rooted in "Deep Think, Simple Answer." Now evolving toward "Quick Think, Multi Answer."

2. 02

   If you're going to pull an all-nighter, do it at the start. Give the team a spark to think from, as early as possible.

3. 03

   STRATEGY ⇄ CREATIVE. Creative strategy. Strategic creative. Always moving back and forth between them.

4. 04

   Creative is what executes strategy. Without creative that can actually be realized, strategy doesn't function.

5. 05

   A generalist, by choice. No overconfidence in "strategy alone breaks through everything." I stay an all-round fighter who can go a round with pros across creative, PR, sales promotion, spatial design, and more.

6. 06

   I am a "perpetual amateur." Keep Updating.